Are you a business owner who is seeking some remarkable business logo so that it can make a lasting impression on target customers? Or, are you a logo designer who is looking for crucial suggestions that come handy in creating memorable business logos for clients?
Well, here are useful three tips that you must keep in mind in owning or designing a business logo that stand out and it conveys an intended message to the audience.
- Decide on Type of Logo – Do you want a text logo, which has your company name incorporated in it as part of design? Or, are you interested more in corporate logo with graphical image? Remember that graphical logos should be your choice if your company wants to impart some information about products or services you sell.
Text logos are an ideal choice for professionals such as lawyers, accountants and insurance companies as they need to tell the customers clearly about their business. You may also try a combination logo, which comprises of elements of graphic logo and text logo.
- Color and Scalability – You must be particularly deciding on two most important factors of colors and scalability also. Make sure that your full-color business logo appears great on all surfaces such as white sheet and colorful paper. It must look good on business card, fax cover sheets, websites, letterheads and emails. In addition, when printed in greater sizes or reduced to small size, the logo should keep its symmetry of design intact.
- Get Inspirations – There are many online sources wherefrom you can gather a wealth of inspirational logo designs from different business fields. You can access hundreds of great logo designs from many of these sites. You should spare some time to study the art and skills involved in designing such iconic logos. You will surely get some inspiration and ideas as you inspect these logos and admire their business logo design skills. In turn, observation of design skills involved in these logos will help you lot in creating equally impressive logos.
These three tips may appear as basics but many designers forget them while designing business logos. Make sure that you have ticked these boxes of tips before finalizing your corporate logo design.